|
Well, i think it has more to do with the image.
Many people still drive and purchase by image only, MB E class sure isn't selling because its better than the RL, but because of many factors including buyers knowledge of MB name brand.
Acura need to revolutionize thier brand by producing a unique looking vehicle, a number of engines and trims, and more factory options (not dealers, leave that for Honda).
Acura falls short where it matters, and i think the first step is to walk away from Honda. Stop designing Acura's like Honda's. The new Accord overtook the Rl's size and all Acura's technology. Even engine size, the new accord has a 3.5L V6 268Hp.
I'm sure this matter was discussed before, but there are so many things Acura could perform to go back to the top.
If Acura is having a hard time selling the RL at 55K, i don't want to know how the Legend will do with over 60k, considering the Legend has the advantage of more tech gizmos.
Acura needs to distinguish the brand from Honda, now the two brands are very close, and its hurting Acura.
|