03-10-08, 08:48 AM
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#93 (permalink)
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Eh...What up Doc
Join Date: Aug 2006
Location: Chicago, IL
Posts: 2,256
Car 1: 1989 Acura Legend LS 4Dr
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Here's some ifo I found on acurazine forums.
Quote:
This explains a lot of it... hadn't heard it like this before:
The Temple of VTEC - Honda and Acura Enthusiasts Online Forums > CR Analysis Says that Honda makes the best cars in the US > > Re: As for ACURA...
When Honda Motor Co. Ltd. created the Acura brand for the U.S. in 1986, the auto maker did not intend for it to compete directly with established luxury players.
Instead, Acura would serve as an “intercept brand” for Honda customers looking for a “near-luxury experience,” says John Mendel, American Honda Motor Co. Inc. executive vice president. Before Acura, those customers would have been considering more expensive European luxury brands.
“For the first time, we're now ready to take Acura to Tier 1,” he tells journalists at the Detroit auto show. “This involves the retail network, the product and, frankly, our mindset as an organization.”
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"love em all,trust a few,and fear none". . .Mos Def
"Don't look at your car as it is now, see it the way it'll be when you're done fixin it up."
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