Why doesn't the RL sell like it should? - Page 7

bluepolaskiecs · 03-10-08, 01:08 AM

Quote:

Originally Posted by l4zy415

Its because it's not a Legend.

absolutly amazing. good form man good form. but, i think the RL doesnt sell because the salespeople dont know what they are selling. for example. when i was working at acura in detail, i only knew 1 salesman who knew everything about the acura RL. he told me about the speaker under the car that will cancel out any noise from the road, via the regular speakers in the car, thus reducing the weight of the car, due to no heavy sound profing, making it the lightest, and potentialy the fastest car in its class. if you really look into the tech that acura decided to go with next to the others, the RL is one of the better alternative higher class sedans.

Xcaliber003 · 03-10-08, 01:38 AM

Wow. That's innovative. I always thought the carbon fiber driveshaft was the only special exotic thing about it.

Xcaliber003 · 03-10-08, 08:48 AM

Here's some ifo I found on acurazine forums.

Quote:

This explains a lot of it... hadn't heard it like this before:

The Temple of VTEC - Honda and Acura Enthusiasts Online Forums > CR Analysis Says that Honda makes the best cars in the US > > Re: As for ACURA...

When Honda Motor Co. Ltd. created the Acura brand for the U.S. in 1986, the auto maker did not intend for it to compete directly with established luxury players.

Instead, Acura would serve as an “intercept brand” for Honda customers looking for a “near-luxury experience,” says John Mendel, American Honda Motor Co. Inc. executive vice president. Before Acura, those customers would have been considering more expensive European luxury brands.

“For the first time, we're now ready to take Acura to Tier 1,” he tells journalists at the Detroit auto show. “This involves the retail network, the product and, frankly, our mindset as an organization.”

dj_osiris · 04-09-08, 02:19 PM

I can't believe I read every single post in this thread. It's a great discussion.

I think marketing strategy plays a factor. I'm not sure how much Acura has invested in that marketing for the RL, but I would be shocked if it was anywhere near where what they invested in for the TL/TSX. The RL might be the top of the line Acura, but it's clearly not the Acura signature model.

Also Acura has stayed true to their style, but the design just isn't good enough.

03-10-08, 01:38 AM	#92 (permalink)
Xcaliber003 Eh...What up Doc Join Date: Aug 2006 Location: Chicago, IL Posts: 2,227 Car 1: 1989 Acura Legend LS 4Dr iTrader: (0)	Wow. That's innovative. I always thought the carbon fiber driveshaft was the only special exotic thing about it. __________________ "love em all,trust a few,and fear none". . .Mos Def "Don't look at your car as it is now, see it the way it'll be when you're done fixin it up."

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04-09-08, 02:19 PM	#94 (permalink)
dj_osiris Registered User Join Date: Oct 2007 Location: detroit, michigan Posts: 10 Car 1: 1991 Honda Accord LX iTrader: (0)	I can't believe I read every single post in this thread. It's a great discussion. I think marketing strategy plays a factor. I'm not sure how much Acura has invested in that marketing for the RL, but I would be shocked if it was anywhere near where what they invested in for the TL/TSX. The RL might be the top of the line Acura, but it's clearly not the Acura signature model. Also Acura has stayed true to their style, but the design just isn't good enough.

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