You're talking about BrakeExpert - he's on this forum as well sometimes. He's caught a lot of heat over the kits he is putting together, not sure why that is, but it looks like a good DIY setup using the new RL calipers and different rotors. He's making the adapter plates for those now I believe.
We're taking a different approach, and trying to fit as much braking behind a stock 16" LS/GS or NSX rim as we can using parts designed to go together. It may end up being a little more expensive than what BE is going to offer, but I believe it will perform better in the long run.
I'm also going to cap our price at 1K - if we can't deliver substantial braking improvement for under that, it's not worth doing IMO.
Brian