Rumor Mill: Acura Abandons "Tier One" Goal for Volume Sales - The Acura Legend & Acura RL Forum
Acura Legend Forum Acura Legend Forum
 

Auto Insurance

» Featured Product
Wheel & Tire Center

Go Back   The Acura Legend & Acura RL Forum > Welcome to Acura-Legend.com > Front Page News

Front Page News This section contains Front Page News. Only Administrators may start new threads in this section.

Acura-Legend.com is the premier Acura Legend Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Rate Thread Display Modes
Old 12-18-09, 10:28 AM   #1 (permalink)
Administrator
 
Administrator's Avatar
 
Join Date: Jan 2008
Location: Toronto, Canada
Posts: 415


iTrader Score: 0 reviews
Send a message via AIM to Administrator
Rumor Mill: Acura Abandons "Tier One" Goal for Volume Sales


Acura is reportedly moving away from its brand strategy to become a "tier one" luxury automaker in favor of volume sales. While no official word has been given by Honda or Acura representatives, the news has been reported by Honda fan site, TOV, which claims that several dealerships have been told a new strategy will focus on "Smart Luxury."

What "Smart Luxury" means is not exactly clear, however, additional dealer information does seem to point towards a higher volume sales and away from vehicles like the NSX. Acura will also continue with its plan to not offer a V8 in the RL, instead delivering it as a hybrid (assumedly with a V6) which is likely to make V8 power. A new V6 engine is also in the works for many of the vehicles in Acura's lineup, but the biggest news is that Honda's luxury brand aims to bring a new entry-level car to market to slot in under the TSX.

While we're obviously sad to hear about the future of the NSX, it's refreshing to see Acura working with its strengths, namely, returning to building small fun-to-drive cars. And who knows, maybe this sub-TSX model is the necessary step in bringing back the RSX.

More: Rumor Mill: Acura Abandons "Tier One" Goal for Volume Sales on AutoGuide.com
Administrator is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 12-31-09, 02:05 PM   #2 (permalink)
Registered User
 
Join Date: Nov 2009
Location: NE Wisconsin
Posts: 63


Car 1: 1990 integra rs 4dr
Car 2: 1991 integra ls 3dr
Car 3: 2001 toyota tacoma


iTrader Score: 0 reviews
It seems that Honda always has to juggle so many variables. From politics to environmental issues to a mostly idiot American general public. We ask why to Honda every so often, but maybe we should just have faith and hope they will continue to make good decisions and atleast provide us viable platforms to do what we wish with their phenomenal products and tailor them to our own tastes. After all, they've done pretty well thus far, correct?
cerve137 is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  The Acura Legend & Acura RL Forum > Welcome to Acura-Legend.com > Front Page News


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On


Powered by vBadvanced CMPS v3.2.2

All times are GMT -4. The time now is 09:08 PM.



Powered by vBulletin®. Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Search Engine Friendly URLs by vBSEO 3.6.0
vBulletin Security provided by vBSecurity v2.2.2 (Pro) - vBulletin Mods & Addons Copyright © 2020 DragonByte Technologies Ltd.
© AutoGuide