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Old 12-18-09, 10:28 AM   #1 (permalink)
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Rumor Mill: Acura Abandons "Tier One" Goal for Volume Sales

Acura is reportedly moving away from its brand strategy to become a "tier one" luxury automaker in favor of volume sales. While no official word has been given by Honda or Acura representatives, the news has been reported by Honda fan site, TOV, which claims that several dealerships have been told a new strategy will focus on "Smart Luxury."

What "Smart Luxury" means is not exactly clear, however, additional dealer information does seem to point towards a higher volume sales and away from vehicles like the NSX. Acura will also continue with its plan to not offer a V8 in the RL, instead delivering it as a hybrid (assumedly with a V6) which is likely to make V8 power. A new V6 engine is also in the works for many of the vehicles in Acura's lineup, but the biggest news is that Honda's luxury brand aims to bring a new entry-level car to market to slot in under the TSX.

While we're obviously sad to hear about the future of the NSX, it's refreshing to see Acura working with its strengths, namely, returning to building small fun-to-drive cars. And who knows, maybe this sub-TSX model is the necessary step in bringing back the RSX.

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Old 12-31-09, 02:05 PM   #2 (permalink)
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It seems that Honda always has to juggle so many variables. From politics to environmental issues to a mostly idiot American general public. We ask why to Honda every so often, but maybe we should just have faith and hope they will continue to make good decisions and atleast provide us viable platforms to do what we wish with their phenomenal products and tailor them to our own tastes. After all, they've done pretty well thus far, correct?
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